Happy Valley Communications                                                                        University Park, PA

President                                                                                                                   April 2023 – Present

• Overseeing the operations and activities of members, including the Board of Directors, Account Executives and Account Associates for this student-run communications agency as well as client relationships

Account Executive                                                                                                Dec. 2022 – April 2023

• Managed team of advertising and public relations students working with the Lion 90.7 FM Radio Station

• Oversaw content creation, research, outreach, social media presence, collaborations, recruiting efforts, and awareness

• Increased social media followers by 23.5% through several campaigns and content creation efforts

Account Associate                                                                                                 Sept. 2021 – Nov. 2022

• Developed client communication efforts to increase awareness using email blasts and media outreach

• Established professional and credible social media presence for clients across Instagram, Facebook, and Twitter

• Planned outreach and engagement campaigns and social media calendars based on research and analytics

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Saxbys                                                                                           Philadelphia, PA/University Park, PA

Content and Community Engagement Intern                                                     June 2023 – Present

• Maintaining regular posting schedules for multiple campaigns across Saxbys social media platforms Instagram and TikTok

• Achieved a 20,000 increase in TikTok video views within my initial 60 days, while boosting profile views 162% and elevating followers 6.31%

• Capturing high-quality food and drink product images and videos for content creation purposes 

• Managing brand ambassador program to award crediting and collect content for user-generated content (UGC) posts

 

i76 Solutions Digital Marketing Agency                                                         Plymouth Meeting, PA

Digital Marketing and Advertising Summer Intern                                     May 2022 – August 2022

• Researched online trends, client history, and competitors to optimize marketing plans 

• Created social media strategies and campaigns for local, national and international clients

• Participated in client meetings to provide performance updates and work on future proposals

• Produced social media content across i76 accounts on LinkedIn, Instagram and TikTok