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My name is Rachel Padnis
Rachel Padnis is a dynamic recent graduate from Pennsylvania State University, with a Bachelor of Arts in Advertising and a minor in Digital Media Trends and Analytics. She also has worked on a Digital Art Certificate. Rachel is poised to make a significant mark in the Advertising industry with her experiences and achievements.
Beyond her professional activities, Rachel finds joy in travel, particularly to cold destinations where she can indulge her passion for skiing. Although she is a true Floridian, she brings a warm spirit to every endeavor.
MY RESUME
EDUCATION
The Pennsylvania State University
Donald P. Bellisario College of Communications
University Park, PA
Anticipated Graduation: May 2024
Major: Bachelor of Arts in Advertising
Minor: Digital Media Trends and Analytics
Additional Certification: Digital Arts
GPA: 3.88
Dean's List 7/7
Relevant Coursework: Graphic Applications in Print Communications, Advertising Creative Strategies, Digital Media Metrics, Search Engine Marketing, Digital Advertising, Research in AD/PR, Media Planning, Digital Public Relations, Advertising Campaigns (AAF)
WORK EXPERIENCE
Happy Valley Communications University Park, PA
President April 2023 – Present
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Overseeing the operations and activities of members, including the Board of Directors, Account Executives and Account Associates for this student-run communications agency as well as client relationships
Account Executive Dec. 2022 – April 2023
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Managed team of advertising and public relations students working with the Lion 90.7 FM Radio Station
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Oversaw content creation, research, outreach, social media presence, collaborations, recruiting efforts, and awareness
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Increased social media followers by 23.5% through several campaigns and content creation efforts
Account Associate Sept. 2021 – Nov. 2022
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Developed client communication efforts to increase awareness using email blasts and media outreach
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Established professional and credible social media presence for clients across Instagram, Facebook, and Twitter
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Planned outreach and engagement campaigns and social media calendars based on research and analytics
Saxbys Philadelphia, PA/University Park, PA
Content and Community Engagement Intern June 2023 – Present
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Maintaining regular posting schedules for multiple campaigns across Saxbys social media platforms Instagram and TikTok
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Achieved a 20,000 increase in TikTok video views within my initial 60 days, while boosting profile views 162% and elevating followers 6.31%
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Capturing high-quality food and drink product images and videos for content creation purposes
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Managing brand ambassador program to award crediting and collect content for user-generated content (UGC) posts
i76 Solutions Digital Marketing Agency Plymouth Meeting, PA
Digital Marketing and Advertising Summer Intern May 2022 – August 2022
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Researched online trends, client history, and competitors to optimize marketing plans
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Created social media strategies and campaigns for local, national and international clients
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Participated in client meetings to provide performance updates and work on future proposals
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Produced social media content across i76 accounts on LinkedIn, Instagram and TikTok
LEADERSHIP EXPERIENCE
Onward State, Visual Staff Member, Graphic Designer
Sept. 2021- Aug. 2023
Promotions Committee, Penn State THON, Fundraising Specialist
Sept. 2022 – Feb. 2023
Rules & Regulations Committee, Penn State THON, Fundraising Specialist, Merchandise Design Chair
Sept. 2021 – Feb. 2022
Donor and Alumni Relations Committee, Penn State THON, Local Donor Development Liaison
Sept. 2020 – Feb. 2021
SKILLS/ACHIEVEMENTS/INVOLVEMENT
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Experienced in Adobe Photoshop, Adobe InDesign, and Adobe Illustrator Software
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Certified in Google Ads: Display and Search and Google Analytics
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Hootsuite Certified
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Alpha Delta Sigma Advertising Honor Society Member
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Sigma Delta Tau Sorority Member
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AAF Member - National Student Advertising Competition Participant for the Penn State Team