National Student Advertising Competition

American Advertising Federation (AAF) – National Student Advertising Competition (NSAC)

American Advertising Federation – University Park, PA
Senior Art Director, The Nittany Group – National Student Advertising Competition (NSAC) | Sep 2023 – May 2024

Led the visual strategy for Penn State’s NSAC campaign promoting cold water washing for P&G’s Tide, developing graphics, producing video assets, and shaping the campaign’s big ideas, strategy, and storyline.
Contributed to the team’s success as 1st place District winners, advanced to Regionals, and selected as one of 8 National finalists.
Designed surveys, conducted interviews, analyzed data, and developed targeted strategies to guide creative and campaign direction.
Collaborated with social media, experiential, and creative teams to produce integrated campaign materials and visually communicate ideas effectively.