Happy Valley Communications

About Happy Valley Communications (HVC):
Happy Valley Communications is Penn State’s student-run advertising and public relations firm, offering students the opportunity to work with real-world clients on campaigns spanning brand strategy, media relations, social media management, content creation, market research, and event promotion. The agency operates like a professional firm, with multiple account teams, department leads, and an executive board, serving local businesses, nonprofits, university initiatives, and national organizations.


Account Associate: Supported client teams by conducting research, drafting social media content, and assisting with event promotion and community engagement. Gained hands-on experience in client communication and campaign execution.

Account Executive: Managed day-to-day client relationships, developed PR strategies, and oversaw deliverables. Coordinated with creative and strategy teams to ensure campaigns aligned with client objectives.

President: Elected to lead a 60+ member agency, overseeing all client accounts, internal departments, and the executive leadership team. Directed business development and client acquisition efforts, secured partnerships, and set the agency’s strategic vision. Represented the firm publicly and ensured high-quality work that elevated both client brands and HVC’s reputation.

Key Impact:
Advanced from entry-level client support to top leadership within the agency. Built strong leadership, client management, and strategic communication skills. Mentored peers while driving measurable success for real-world clients.